A bit more information behind the publication.
The publication is based on the Japanese word ‘kaizen(改善)’ meaning “change for better”. It is representative of a concept in business of eliminating waste and continuously improving system-level problems over a long period of time. This idea is coupled with the Japanese Sakura tree, or cherry blossom tree, which is pictured at the top of the homepage. These trees are recognised as being an enduring metaphor for the ephemeral nature of life; the transcience of the blossoms, their beauty and volatility, is at the foundation of what this publication stands for.
This publication is built on the idea that human nature is fleeting and impermanent, yet joy can be found in deliberately undertaking meaningful work and seeking to make sense of the world. It is about recognising that you don’t need to make history for your story to matter and that success is found not in the outcome but through the process of creation itself.